Cameron Waters Secures Monster Energy Endorsement Deal Amid NASCAR Debut
Cameron Waters, one of Australia’s leading Supercars drivers, has secured a significant endorsement deal with Monster Energy. This partnership will support Waters as he embarks on a new chapter in his racing career, with plans to compete in selected NASCAR Cup Series races in 2024.
Waters, known for his prowess on the track with Tickford Racing, has extended his collaboration with Monster Energy, a long-time sponsor, as he prepares to take on the NASCAR circuit. This move is part of a broader strategy to enhance his international racing portfolio while maintaining his presence in the Supercars Championship.
The deal with Monster Energy comes at a pivotal moment in Waters’ career. The energy drink giant, known for its aggressive marketing in extreme sports and motorsports, has been a crucial supporter of Waters in the Supercars arena. This new endorsement will see Monster Energy branding prominently featured as Waters transitions to NASCAR, specifically with Roush Fenway Keselowski Racing (RFK Racing)
“I am thrilled to continue my relationship with Monster Energy as I take on this new challenge in NASCAR,” Waters said. “Their support has been invaluable in my Supercars career, and I am excited to bring their brand to a new audience in the U.S.”
Waters’ foray into NASCAR isn’t just a leap of faith; it’s a well-planned venture. He will compete in at least three NASCAR Cup Series races in 2024. His decision to join RFK Racing was influenced by his pre-Bathurst 1000 trip to the U.S., where he connected with the team and aligned with their vision
Waters has already dipped his toes into NASCAR, making his debut in the NASCAR Truck Series earlier this year. He competed at Martinsville Speedway and Kansas Speedway, gaining valuable experience and insights into the intricacies of American stock car racing
Monster Energy’s decision to back Waters in his NASCAR endeavors underscores their commitment to supporting top-tier talent in various motorsport disciplines. The brand is well-known for its involvement in high-energy sports, and this deal will enhance their visibility in the NASCAR Cup Series, which enjoys a massive global audience.
Mark Rushbrook, Ford’s global motorsport boss, expressed enthusiasm about Waters’ NASCAR debut: “Cam has certainly logged his share of miles the last couple of months flying back and forth from Australia, but he’s done a great job familiarizing himself with NASCAR. We’re excited to see him showcase his talent in the Cup Series”
With this endorsement deal, Cameron Waters is set to make a significant impact on the NASCAR stage, bringing his competitive edge and Monster Energy’s dynamic branding to new heights. As he balances his commitments between the Supercars Championship and NASCAR, fans can look forward to thrilling performances and a new chapter in Waters’ illustrious career.
Waters’ first NASCAR Cup Series race under the new endorsement is highly anticipated, marking a historic moment for both the driver and his sponsor as they navigate this exciting journey together.
