Kyle Busch Secures New Endorsement with Group 1001 for Truck Series
NASCAR star Kyle Busch has landed a new sponsorship deal with Group 1001, marking a significant boost to his presence in the NASCAR Craftsman Truck Series. Group 1001, a prominent financial services organization known for its insurance and annuities, will be the primary sponsor for the No. 7 Chevy Silverado, which Busch will drive in select Truck Series races.
Busch, a two-time NASCAR Cup Series champion, is set to compete in five Truck Series races this season under the Spire Motorsports banner. This partnership comes on the heels of Spire Motorsports acquiring the assets of Kyle Busch Motorsports, including the race shop and chassis businesbs, Rowdy Manufacturing. The deal ensures that Busch remains a key player in the Truck Series, leveraging his extensive experience and talent to drive the newly sponsored truck
“We’re very fortunate and thankful to have great partners like Group 1001 who allow us to be creative and put the best talent behind the wheel,” said Jeff Dickerson, co-owner of Spire Motorsports. “Kyle Busch is a generational talent, and having him in our truck this season means a great deal to everyone at Spire Motorsports.”
Busch expressed his excitement about the new endorsement, noting that while it will be bittersweet not having the Kyle Busch Motorsports decal on the truck, he looks forward to competing and adding more victories to his illustrious career.
This partnership is expected to enhance Spire Motorsports’ competitiveness in the Truck Series, providing them with the expertise and resources needed to develop further and attract top-tier drivers. The first race featuring the No. 7 Chevy Silverado with Group 1001 as the primary sponsor is highly anticipated by fans and the NASCAR community alike.
