Michael Jordan’s Cincoro Tequila Partners with AC Milan
In an unexpected yet exciting collaboration, AC Milan has announced a partnership with Cincoro Tequila, the luxury brand co-owned by NBA legend Michael Jordan. This partnership brings Jordan’s influence into the realm of European football, particularly Serie A, where AC Milan is a prominent force.
The partnership was unveiled through an official statement on AC Milan’s website, proclaiming Cincoro Tequila as the “Official Tequila of the Rossoneri.” This venture marks Cincoro’s expansion into Italy, aiming to introduce its award-winning portfolio to discerning Italian consumers and international travelers.
Emilia Fazzalari, Cincoro co-owner, expressed enthusiasm about the partnership, stating, “This extraordinary partnership allows us to introduce Cincoro’s rich and delicious taste to discerning Italian consumers and international travelers alike.” The collaboration is anticipated to enhance fan experiences and create unforgettable moments, according to Milan’s chief commercial officer, Maikel Oettle.
Cincoro Tequila, which has seen significant success in the competitive tequila market, was conceived during a casual meeting of NBA team owners, including Michael Jordan, Jeanie Buss of the Lakers, Wes Edens of the Bucks, and Celtics owners Emilia Fazzalari and Wyc Grousbeck. Their shared passion for tequila led to the creation of Cincoro, a brand that has quickly risen in popularity.
This collaboration aligns well with the rising trend of tequila outpacing other alcohol sales, providing a strategic advantage for both Cincoro and AC Milan. As Cincoro begins its journey in Italy, fans of the Rossoneri and connoisseurs of fine tequila can look forward to a blend of sports and luxury beverage experiences.
