Paige Bueckers Makes History Again with Groundbreaking NIL Deal
UConn star Paige Bueckers has set a new precedent in college athletics by signing a groundbreaking NIL (Name, Image, Likeness) deal with the 3-on-3 women’s basketball league, Unrivaled. This historic agreement makes Bueckers the first NCAA athlete to own equity in a sports league.
Front Office Sports reporter Margaret Fleming highlights the significance of this moment, noting that it positions Bueckers for a stellar career both on and off the court. “This deal is not just about immediate financial gain,” Fleming explains. “It’s about establishing a long-term stake in the growth and development of women’s basketball.”
The deal reflects a broader trend in women’s sports, where athletes are increasingly gaining visibility and influence. The Gist Co-Founder Ellen Hyslop discusses this growing wave in women’s sports coverage. “Media outlets are beginning to recognize the importance and potential of women’s sports,” says Hyslop. “Some are already ahead of the curve, providing in-depth and dedicated coverage that these athletes deserve.”
As Bueckers continues to shine at UConn and now steps into a pioneering role in the sports business world, her influence is set to expand far beyond the basketball court. Her partnership with Unrivaled not only marks a significant milestone in her career but also paves the way for future athletes to explore innovative opportunities in the evolving landscape of college sports.
