Adrian Portelli, the Melbourne-based entrepreneur famously known as the “Lambo Guy,” has been a prominent figure in recent seasons of Australia’s renovation reality show, The Block. His high-profile purchases and subsequent giveaways have kept him in the media spotlight.
Acquisition of ‘The Block’ Properties
In the 2024 season of The Block, Portelli made headlines by purchasing all five renovated homes for over $15 million. This move was part of his strategy to offer these properties as prizes through his company, LMCT+, a subscription-based platform known for luxury giveaways.
HERALDSUN
Mega Giveaway and Winner’s Decision
Following his acquisition, Portelli launched a massive giveaway, allowing the winner to choose between owning all five Phillip Island homes or receiving an $8 million cash prize. The winner, Holly, a healthcare worker from Ballarat, opted for the cash. Portelli revealed that the promotion was exceptionally costly, considering marketing expenses and permits, and indicated that LMCT+ would not conduct a similar promotion in the near future.
HERALDSUN
Legal Challenges
Amidst these ventures, Portelli and his company, Xclusive Tech Pty Ltd, are facing legal challenges in South Australia. They have been charged with multiple counts of conducting unlawful lotteries between January 2023 and May 2024. The charges allege that lotteries, including those offering properties from The Block as prizes, were conducted without the necessary licenses. Portelli is scheduled to appear in the Adelaide Magistrates Court on January 15, 2025.
ABC NEWS
Philanthropic Endeavors
Despite legal issues, Portelli continues his philanthropic activities. In December 2024, he pledged $100,000 worth of groceries to families in the Northern Territory, following similar charitable events in Western Sydney and Tasmania. These acts aim to support communities facing economic challenges.
COURIER MAIL
Future with ‘The Block’
Portelli has announced that his recent purchases mark his final involvement with The Block. Producers of the show anticipate that his exit will encourage future contestants to elevate their renovation efforts to attract new buyers in upcoming seasons.
REALESTATE.COM.AU
Adrian Portelli’s dynamic involvement with The Block, coupled with his business ventures and charitable initiatives, continues to make him a notable figure in Australia’s real estate and entertainment landscapes.
