Chase Elliott Lands Multi-Million Dollar Endorsement Deal with NAPA AutoCare
July 2024 – Dawsonville, GA
NASCAR superstar Chase Elliott has secured a $10 million endorsement deal with NAPA AutoCare, further strengthening his long-standing relationship with the brand. The agreement, set to run through 2027, makes Elliott the official face of NAPA’s AutoCare network, which includes more than 17,000 repair shops across North America.
A Natural Fit for NAPA AutoCare
Elliott, the 2020 NASCAR Cup Series Champion, has been a NAPA-sponsored driver since 2014, and this new deal expands his role beyond the racetrack. He will now be featured in national advertising campaigns, digital promotions, and community outreach programs aimed at educating customers on vehicle maintenance and repair.
“NAPA has been with me for most of my career, and I’m excited to take our partnership to the next level with NAPA AutoCare,” said Elliott. “This is more than just an endorsement—it’s about connecting with fans and ensuring they have access to trusted automotive service wherever they go.”
More Than Just Racing
The deal includes a series of fan engagement initiatives, such as:
✅ “Rev Up with Chase” sweepstakes, where fans can win free car maintenance services
✅ Exclusive in-store meet-and-greets at select NAPA AutoCare locations
✅ A special edition NAPA AutoCare Chase Elliott die-cast car release
NAPA AutoCare President Jason Rainey expressed enthusiasm about the partnership:
“Chase embodies the reliability and trust that define NAPA AutoCare. His connection with NASCAR fans makes him the perfect ambassador to highlight our commitment to quality automotive service.”
A Winning Formula
With Elliott’s strong fan base and continued success on the track, this deal cements his status as one of NASCAR’s most marketable stars. The partnership is expected to generate millions in brand visibility while providing fans with exciting new ways to engage with both Elliott and NAPA AutoCare.
The first NAPA AutoCare commercial featuring Elliott is set to debut during the 2024 NASCAR Playoffs, with additional campaigns rolling out in 2025.
This deal not only reinforces NAPA’s commitment to NASCAR but also ensures that Elliott remains a dominant force—both on and off the track.
