ESPN Report: Auburn Tigers Star Johni Broome Seals $30 Million Endorsement Deal, Donates $13 Million to Program
Auburn Tigers men’s basketball sensation Johni Broome has achieved a monumental feat, securing a $30 million endorsement deal—one of the largest in college basketball history. In a remarkable display of generosity, Broome has pledged $13 million to Auburn’s basketball program, aiming to enhance facilities, support NIL opportunities for teammates, and invest in player development.
The 6’10” power forward/center, who has been a dominant force for the Tigers, recently led Auburn to the Sweet 16 with a stellar performance in the NCAA Tournament. Recognized as the Sporting News Player of the Year, a Unanimous First-Team All-American, and the SEC Player of the Year, Broome’s impact extends far beyond the court.
“This program and this university have given me so much,” Broome said in a statement. “I want to ensure that future Tigers have every opportunity to succeed at the highest level.”
The endorsement deal, which sources say includes partnerships with major sportswear brands, training technology companies, and lifestyle brands, further solidifies Broome’s status as one of the biggest names in college basketball.
Auburn head coach Bruce Pearl praised Broome’s decision, stating, “Johni is not just a phenomenal player, but a phenomenal person. His leadership and generosity will leave a lasting legacy here at Auburn.”
With Auburn still in the hunt for a national title, Broome’s contributions on and off the court are making headlines—and making history.
