Melbourne billionaire Adrian Portelli, renowned for his extravagant giveaways and recent purchase of all five properties from The Block, is set to plead not guilty to nine charges of assisting in the conduct of an unlawful lottery in South Australia.
THE GUARDIAN
Portelli’s company, Xclusive Tech Pty Ltd—operating under the name LMCT+—faces an additional ten charges for conducting or assisting in the conduct of unlawful lotteries. The allegations pertain to promotional giveaways, including properties featured on the popular television show The Block, as well as other high-value prizes.
THE GUARDIAN
South Australia’s Consumer and Business Services (CBS) initiated the proceedings, asserting that between January 29, 2023, and May 16, 2024, Portelli’s company conducted lotteries without the necessary state licenses. Under South Australian law, trade promotion lotteries with prizes exceeding $5,000 require a license, and entries must be free of charge.
THE GUARDIAN
Portelli’s legal representative, Ben Lodge, indicated during a recent hearing at the Adelaide Magistrates Court that both Portelli and his company intend to contest the charges and seek an expedited trial. The matter has been adjourned to March 6, 2025.
THE GUARDIAN
This legal challenge follows Portelli’s high-profile acquisition of all five properties on Phillip Island during the latest season of The Block, totaling $15.03 million—a first in the show’s history.
WHATS NEW 2DAY
As the case progresses, it underscores the importance of compliance with state regulations governing promotional activities, even for high-profile entrepreneur
